What if........  care services were truly service-user focussed?
	What if........  quality care and low costs were truly compatible?
	What if........  care support workers, home carers and nurses were truly expertly supervised
	and supported?
	What if........  there really was a care organisation that truly cared 1st.

In 2003 the ‘what if talk’ was replaced with a business plan, a strategy and a new sense of direction